STELLA MCCARTNEY FOUNDATION

Stella McCartney Cares Green is a non-profit, charitable platform with a focus on sustainability in fashion. Google cloud and the Foundation are collaborating together to build a tool that uses data analytics and machine learning on Google Cloud to give brands a more comprehensive view into their supply chain, particularly at the level of raw material production. One of the ways they are embracing circularity in their materials and collections is through biological materials, such as cotton, cellulose and wool, each chosen due to the scale of their production, data availability and impact considerations. They are including data sources that allow companies to better measure the impact of their raw materials, relevant to key environmental factors such as air pollution, greenhouse gas emissions, land use and water scarcity. The tool will provide actionable insights to make better raw material sourcing decisions with sustainability in mind.