Greenwashing

Greenwashing a marketing or public relations strategy used by organisations to create a misleading image of being environmentally responsible, green or sustainable. This results in a lack of genuine commitment to sustainability, generally characterised by a lack of transparency, vague, irrelevant or incomplete claims, hidden trade-offs of so-called 'sustainable measures', and certifications or labels without substance. One way to avoid this practice is to develop reporting standards, third-party certification and critical thinking.

In this lesson we will show you examples for greenwashing for a better understanding.